AMKODOR and Chinese machine-building giant SINOMACH build up joint venture
SINOMACH Heavy Industry is a major producer of industrial and heavy equipment. Its major activity is researches, development and producing of engineering equipment, client service, designing and trade. Today the company includes 28 holding and joint-stock companies, also one open joint-stock company and four foreign corporations. SINOMACH Heavy Industry has great producing base in different Chinese towns. Beside that the company created joint ventures with such famous industrial equipment producers as Terex Corporation from the USA, Hyundai from South Korea, Komatsu from Japan and Martex from Canada. Products are exported to more than 100 states.
SINOMACH Heavy Industry has highway engineering in its products range. The company successfully sell crawler excavators, front loaders, graders, crawler dozer, backhoe loaders, mini loaders, pavers, road rollers, truck cranes, rotary hoes, etc.
SINOMACH representatives came to Belarus because they’re interested in machinery production in the territory of Eurasian Economic Union and also in sales, first of all, at the EEU territory and at the markets of some of Third Countries with which Belarus has already established trade-economic relations. The guests learnt the technical characteristics of Amkodor machinery and its production process, the service centers network and dealer system. During the negotiations JCB Amkodor – holding managing company and SINOMACH Heavy Industry signed the agreement on cooperation in excavation equipment production.
We are talking about construction of a new joint venture in the territory of Veliki kamen industrial park (SINOMACH Group is one of the founders of this park). It gives benefits to the joint venture. Beside that the Chinese partners will provide us the world-class technologies which they've developed together with such grands of specific machinery engineering as Terex, Komatsu, Hyundai. It will allow to make a meaningful breakthrough in machinery quality and to move to the next level of competitive ability.
At the beginning it is planned to produce excavation machines – track and wheel excavators, dozers. It is the wright approach from the marketing point of view. During machinery procurement companies pay attention, first of all, to the excavators and dozers. According to their technical specifications the company-producer is chosen. And exactly these machines become a motive power for the further sells of loaders, rollers, graders and other cars. It is clear that service, repair and parts matters are easier when the whole machinery park of one trademark.
It is considered that period of joint venture building will be limited. The parts have already formed working groups for this project. In a year it is planned to produce three models of excavators and two models of dozers. The facility will produce the machines for Eurasian market of the AMKODOR-SINOMACH trademark, and for Latin America, Africa, Asia markets of the SINOMACH-AMKODOR trademark.
The production of two new models of excavation machines of AMKODOR will allow to sell not only separate machines but also packages of road-building machines with the whole range of machines and tools. It will essentially increase marketability of Amkodor machinery.